India’s largely mobile-first gaming market is experiencing an exponential growth over the past year, largely boosted by the availability of low-cost mobile phones and devices alongside high-speed internet penetration coupled with affordable data plans. This has resulted in a surplus of data, which, if harnessed properly, can help online gaming businesses and service providers scale up.
Data is king, especially in online gaming
According to Statista, the value of India’s gaming industry grew from $23.5 billion in FY 2014 to $62 billion in FY 2019, and then shot up to $90 billion in FY 2020. This is driven by growing engagement as the lockdown brought by the COVID-19 pandemic continues. Segments like esports, real money gaming, and casual gaming in online casino SevenJackpots platform or other gambling entertainment sites like PureWin.com have also played a major role in fueling the rise of India’s gaming market.
A separate KPMG report notes that, “…the industry is expected to gain momentum and reach a market value of USD one billion and ~310 million online gamer(s) by 2021. This growth is expected to be further supported by the comprehensive rise in digital payment user base, launch of new technologies at affordable rates, increase in local developer base and focus on development of content with local themes, Indian languages and global standards.”
This growth has also generated a surplus of data—ranging from registrations, first visits, interaction and playing time, activity peaks and scores, and even payment methods and withdrawals—that can help companies improve their product offerings and services.
“Data processing and analysing is an integral part of any industry. It is used to facilitate and control multiple aspects of the business. So if we are to question the role of data analysis in the gaming industry, it will play a pivotal role in understanding and shaping the gaming industry,” Tarun Gupta, founder of online esports platform Ultimate Battle, told Analytics India Mag.
Big data paves way for more jobs
One company that’s harnessing the power of data analytics is ENV Media, which is engaged in lead generation and performance marketing within the iGaming industry. It has recruited Svilen Madjov as its industry researcher of online comparer site SevenJackpots, and he will have the overall responsibility of the ongoing research and analysis of the Indian gambling market, with a goal of gathering relevant in-depth data for SevenJackpots users.
Felicia Wijkander, editor-in-chief of SevenJackpots.com, said: “Entertainment and education go hand-in-hand at SevenJackpots. Svilen’s addition to the team as Industry Researcher further strengthens our position as market-leaders of trustworthy, authoritative, and engaging gambling content. He is also the perfect addition at the perfect moment, with his research moving in sync with our migration to further enhance our brand beyond the industry standard.”
“As the leading authority of gambling-related information in India, we are committed to delivering relevant, trustworthy and independent information to our users. With Svilen onboard we deliver on our promises and will continue to lead the way in India and give our users unique insights and valuable information on various topics related to gambling,” Mattias Bergehed, CEO at ENV Media, said.